The Wake-Up Call

Two friends. Two careers—healthcare and corporate sales. Burnout. Layoffs. Long shifts in scrubs. Lives that looked successful on paper but didn’t feel aligned.

The Wrong Product

Our first sample was a flop. But that failure gave us direction: we weren’t here to follow trends. We were here to create timeless pieces that earned their spot in your closet—and stayed there.

The Shift

One shared feeling kept surfacing—a closet full of clothes and still nothing to wear. We weren’t trying to launch a brand. We were trying to feel better. To feel more aligned. So, we started asking harder questions: What if getting dressed could feel easier? What if our closet actually reflected how we wanted to live?

Sketches on a Kitchen Table

We started small—late nights, notebooks full of ideas, sketching the pieces we couldn’t find. Wardrobe staples that felt as good as they looked. No clutter. No stress. Just clarity.

The Right Partners

After months of outreach, we found a manufacturer who shared our standards: small runs, sustainable practices, and a passion for quality. Every fabric was tested. Every stitch intentional. We weren’t just making clothes—we were building a solution.

The First Capsule

A 2-product capsule, launched quietly—for our families, our friends, and a few early believers. No big campaign. Just a thoughtful offering for people tired of the noise, and ready for pieces that simply worked.

Real People, Real Feedback

Our friends wore the pieces. Then their friends did. The compliments came naturally—about the fabric, the fit, how effortless it felt. That’s when we knew: this wasn’t just about style. It was about relief. Ease. Feeling more like yourself.

Less but Better

We leaned into our why: fewer pieces, made better, worn more. Every drop became more focused. Every capsule intentional. STCHD has never been just about what you wear– it’s about making space. For purpose. For presence. For simplicity that sticks.

STCHD Today

Today, STCHD is more than a clothing label—it’s a mindset. One that reflects your values:  Clarity—not chaos. Confidence—not compromise. And style—without the stress.

We’re building more than wardrobes. We’re building a community of women rewriting the rules—choosing intention over excess, and style that supports real life.

This is the future of STCHD. We’re just getting started.